Why did your prices go up?Updated 7 months ago
Our prices have indeed gone up with the release of our new recipe and new branding. Here's some insight regarding this.
Switching to even higher quality ingredients to adapt to your feedback, combined with increasing costs of raw materials (the cost of cocoa has surged 231% in the last calendar year, the cost of our probiotic blend rose 60% and our Reb M now costs 25% more, to name a few), packaging, labour and manufacturing, meant we needed to increase our prices for the first time in Good Protein history. While the improvements are not all visible to the naked eye (like our beautiful new bags!), rest assured you’ll be able to taste the difference.
Here’s a helpful way to visualize it:
- Our small bag is now $8.63 per 100g, while our old small bag was $8.36 per 100g
- Our large bag is now $7.04 per 100g, while our old large bag was $7.23 per 100g (even less than it was before!)
We held the line for as long as possible, resisting this change while always prioritizing the quality of our product over cutting corners for the past 5 years. As a small but fast-growing startup with a tiny but mighty team, we’ve had to adjust our prices to reflect the reality of rising costs and to maintain the high standards that you’ve come to expect. But even with this slight increase, we’re committed to staying as accessible as possible and are still competitively priced. Plus, you can find discounts, flash sales and more ways to save on our website!